Stephany KaufmaninSteph SaysA Note To Wantrepreneurs: You’re not going to reinvent the wheel. Stop trying.I’ve loved the idea of starting my own business for as long as I can remember.Mar 9, 2021Mar 9, 2021
Stephany KaufmaninSteph SaysWayfair’s Augmented Reality StrategyIn 2016, furniture e-commerce giant Wayfair introduced the “View in Room 3D” feature on its mobile app, allowing customers to visualize…Dec 5, 2020Dec 5, 2020
Stephany KaufmaninSteph SaysCasper: How the Mattress Brand Can Prevent Becoming a GhostSleep brand Casper has been anything but a ghost in today’s conversations about mattresses. And it’s no accident — the bed-in-a-box…Dec 1, 2020Dec 1, 2020
Stephany KaufmaninSteph SaysBeyond Meat Goes GlobalHave you tried Beyond Meat? Whether you’re a diehard veggie or think a meal without meat is nothing but a side dish, I think a properly…Nov 18, 2020Nov 18, 2020
Stephany KaufmaninSteph SaysCanada Goose: Utility or Luxury?Between 2015–2017, I was living in Brooklyn and making the daily schlep from Bushwick to midtown Manhattan for work. Now, for those of you…Nov 7, 2020Nov 7, 2020
Stephany KaufmanCanada Goose: Utility or Luxury?Between 2015–2017, I was living in Brooklyn and making the daily schlep from Bushwick to midtown Manhattan for work. Now, for those of you…Nov 6, 2020Nov 6, 2020
Stephany KaufmaninSteph SaysApples & Oranges: Let’s Talk SegmentationSome people like apples, some people like oranges. Some people like both. Some people don’t particularly like either, but they know they…Oct 24, 2020Oct 24, 2020
Stephany KaufmaninSteph SaysMarketing to Inspire: The Godin ApproachWhen imagining marketing in the traditional sense, I’d forgive you if images of the likes of Don Draper come to mind. One would rarely…Oct 13, 2020Oct 13, 2020
Stephany KaufmaninSteph SaysBot Battles: How Fake Followers Affect MarketersPhonies are all over the Internet — and I’m not talking about Snapchat filters.Oct 2, 2020Oct 2, 2020
Stephany KaufmaninSteph SaysBuilding a Tribe — Dr. Bronner’s Soap Success“We are All-One or None!”Sep 28, 2020Sep 28, 2020
